Why Etiquette Matters Caviar etiquette exists not as a set of rigid rules designed to intimidate, but as a collection of customs developed over centuries to enhance the enjoyment of this precious food. Like wine etiquette or the customs surrounding tea service, caviar etiquette serves a practical purpose: it ensures that every guest can enjoy the caviar at its best, that the product is handled respectfully, and that the experience is pleasurable for everyone at the table. Understanding caviar etiquette also provides confidence. There is nothing worse than being served an expensive delicacy and